The 21-day career challenge for ambitious mothers
Get clear on what's next, and make the plan to get there. In 21 days.
You get a proven system to work out your next career move, even if you have no idea yet. One that works with the mother you want to be, and gets you excited about work again.
I've pivoted 5 times in motherhood, from podcaster to coach to author, all in school hours. I've made over 7 figures with my pivots and now, for the first time, I'm going to teach you how I did it.
Sign me up250k+
In my community
10M+
Podcast downloads
Sunday Times
Bestselling author
5 pivots
In motherhood
7 figures
In school hours
Motherhood changes
what we want from work.
I'm going to teach you how to work out your next right move and make a plan to get you there, so you can become irritatingly in love with your work (yes, you'll become THAT person).
You'll learn how to uncover what your options are right now.
How to guarantee it will work before you make a move.
How to unlock the confidence you need to make it happen.
/ Every mother deserves work that works
I know why you feel stuck.
“I earn too much in my corporate job to walk away. I've fallen out of love with it, but I can't move.”
“I haven't worked for ages. I feel like I've got nothing to offer.”
“The job market is so overwhelming and so competitive.”
“I know I want to change career, but I have no idea what I could do next.”
“I'm the main breadwinner. Moving feels way too risky.”
“I know what I want to do. I just can't find the headspace or the motivation to start.”
“I keep changing my mind. I think I've got it, then I wobble and I'm back to square one.”
“I feel so low in confidence. I just don't have the self belief to make a move.”
“I'm burnt out. I need a reset, not a new to-do list.”
Here's the truth.
You're not stuck because you're not good enough, not ready, or have missed your chance. You're stuck because you're missing three things: a clear vision, a plan, and the confidence to act on it.
On your own, with no plan, it's overwhelming and scary. So you overthink instead of moving. That's where I come in.
/ The honest part
I'm not a careers expert.
Or a recruiter.
I'm not going to hand you a job, rewrite your CV, or tell you what the market wants. I'm a qualified coach who has made five moves with two children and the same fears you have, and I've taken hundreds of women through it in my private coaching practice.
This is not a "do what Zoe did" challenge. I'm not going to teach you how to start a podcast or write a motherhood book. That was my path, and this challenge is about you finding yours. I'm not going to tell you what you should do next. You are the expert in you.
What I know is how to work out what's actually right for you, and how to build a plan you'll follow instead of abandoning it in a few weeks. That's what these 21 days are.
/ Here's what you actually get
The offer.
1/
Day one · Tuesday 17 November
The kick-off workshop.
A 60 minute workshop with me to kick us off together
Live with me on Zoom, 1pm or 8pm · watch the replay back forever
We're covering
My full 5 pivot story
The 3 principles you need for a successful pivot
How to stop overthinking and doubting yourself
The MOVE framework and how to apply it to your unique situation
You'll leave knowing
The mindset to make a successful pivot · what mistakes to avoid · how to use the MOVE framework
2/
Days 2 – 21
Make it happen.
A coaching exercise every day to move you closer to clarity and a plan
In our members platform
All videos are live on day 1, so you can binge or work through it every day.
3/
Yours from day one
The MOVE workbook.
[X] pages of a beautifully designed workbook to work through the coaching exercises
/ + Included free
Stacked bonuses.
Bonus 01
Make the finances work
A workshop with a surprise guest [guest name].
£97 Free
Bonus 02
Flexible roles
How to find jobs that work for you, with an expert flexible recruiter.
£97 Free
Bonus 03
Asking for what you're worth
A workshop with Zoe on knowing your value and asking for it, whether that's a pay rise, a day rate or your first client.
£97 Free
Super bonus
Lifetime access to the course
The course is yours to keep forever: all replays, all 20+ self coaching training videos, the workbook and all bonuses. Come back whenever you need to, whenever your season of work changes.
£300 Free
Bonuses total value
£591
/ Here's the maths
Add it all up.
The core offer
Launch live workshop £97
[X] page workbook £197
21 days of coaching tools £499
The bonuses
Finances £97
Flexible roles £97
Asking for what you're worth £97
Lifetime access to the course £300
Total value £1,384
£199 + VAT
Your price today
That's 85% off the total value.
Doors close Monday 16 November · We start Tuesday 17 November
/ Let's be clear
This is not a "new job guaranteed by Christmas" challenge.
This is 21 days of getting clear and making a plan. I can't promise you a job offer, a business or a salary by Christmas. Nobody honest can.
What I can promise is that you'll know what you're moving towards, you'll have tested it with real people, and you'll have a plan with numbers behind it. The move itself takes longer than 21 days.
Most women never start, because they're waiting to feel certain first. Certainty comes from doing this, not before it.
/ The system
The MOVE framework.
M/
Map
What do I actually want now, and what does success look like for me?
O/
Options
What am I brilliant at, and what are my real next moves?
V/
Validate
Will it work?
E/
Execute
What's the plan, with the numbers, for the next 30, 60 and 90 days?
/ The rhythm
Four MOVE stages in 21 days.
About 60 minutes a stage.
In 21 days you'll go from going round in circles to holding a plan you're excited about. And you'll build it properly the first time, instead of trying things at random, losing heart and going back to square one.
Tue 17 November · 1pm or 8pm
Live kick-off
Meet the other women and learn MOVE. Come to whichever time suits you. Both are recorded.
Days 1–5 · Map
Work out what you actually want now.
Rewrite what success means to you, design your ideal ordinary day, and notice what gives you energy and what drains it.
By day 5 you'll have your Map: what you want, and what you won't compromise on.
Days 6–10 · Options
See what you're brilliant at, and what it could become.
A skills audit of your hard skills, your transferable skills and your personal qualities, plus the red thread that runs through all of them. Then we turn that into options.
By day 10 you'll have a ranked shortlist of real next moves, not a vague wish list.
Days 11–15 · Validate
Test it in the real world before you risk anything.
Talk to at least 10 people who are already doing it or would hire you. Run a tiny experiment. If it's a business, check what you'd charge and whether people would pay.
By day 15 you'll have chosen your one next move, with evidence behind it.
Days 16–21 · Execute
Make the plan, and the numbers.
Your survival number, your pivot number and your runway, then your 30/60/90-day plan: who to speak to, what to build, and what to do first.
By the end of the challenge you'll have a clear, validated plan for your next career move.
/ In 21 days you'll have
1/
A clear, validated next move
One that fits your life and your family.
2/
Confidence in what you offer
Confidence in your unique skills and experience.
3/
A financial plan
Your survival number, your pivot number and your runway.
4/
A 30/60/90-day plan
For exactly how you'll get there.
And you'll do it alongside hundreds of mothers who are doing it too.
/ The person teaching you this
Hi, I'm Zoe.
The exact system I've used to pivot five times in a decade of motherhood. Pivoting isn't a fluke, or something you hope works out. It's a skill and a system you can learn. Without it you risk staying stuck, getting overwhelmed, or saying yes to the wrong opportunity.
I've made over £1,000,000 from my pivots, all in school hours. I learned how to find my own specific skills, plan the next move from them, and follow a system that made it work, whatever the market or anyone else was doing.
You might know me from the podcast, or the book, or maybe you've seen me speak at Happy Place or Stylist Live. But the reason I can help you is simpler than any of that:
I've followed this exact process five times myself, with two small children and the same fears you have.
But why can't AI do this?
AI can give you tips, tricks and a list of options. It can't tell you what's right for you. It doesn't know your family set-up, your vision, your fears, or what you'd regret not trying. Only you know that.
I give you the frameworks, the confidence and the system. You bring the answers only you have.
Brands trust me to coach their teams
As featured in
Read this before
you buy.
/ This is for you if you're a mother who
✓Has no idea what she wants to do next, only that it isn't this
✓Is in a job and wants to pivot to something that fits her life now
✓Is in a job and wants to start her own business
✓Wants to build a new career on the side, without giving up her salary
✓Has been out of paid work caring for her family and is ready to go back, whether to the same thing, something completely different, or anything in between
✓Knows what she wants to do, but needs the focus, motivation and community to actually do it
| If you feel… | And you want to feel… | |
| Scared | → | Clear |
| Unsure | → | Confident |
| Overwhelmed | → | Excited |
/ This is not for you if
✕You want someone to hand you the answer. I'll give you the frameworks, and you'll make the decisions, because they're yours to make.
✕You're after a CV rewrite or a job board. This is about working out the right move, and then making it.
/ The women I've worked with who made their next move
Meet the mothers who used this framework and moved.
Lauren
Lauren worked at a big law firm and came to me on maternity leave, not sure what she wanted to do next. Working on the process she realised she wanted to go back, but under different terms. She negotiated a 3 day a week role, giving her 2 days with her 3 young children.
“It feels like a dream come true.”
Annie
Annie is an Oxford grad who spent a decade in consulting, then took 6 years out to raise her three boys. She was desperate to get back into paid work but had no idea where to start.
“Working through the MOVE process with Zoe was incredible… [rest of Annie's quote]”
Suzie
Suzie worked in corporate marketing for 15 years then paused because of burnout. She knew she didn't want to go back to corporate but had no idea what she could do next.
“The biggest thing I was lacking was confidence in my skills. Being in corporate, it's hard to see where you add value outside of that. Zoe helped me to see how transferable my skills are. With her guidance I got a job working part time at a charity I absolutely loved and set up my own marketing agency.”
Questions
How much time will this take each week?
I have no idea what I want to do. Will this work?
I'm the main breadwinner and I can't take a drop in salary. Is this realistic?
I've heard the job market is bad. Will this still work?
I need a flexible or part-time role. Will this work?
Will you give me options for what I can do?
I've already invested in retraining. Do I need this too?
I've bought courses before and never finished.
Do I get coaching with Zoe?
Is the workshop recorded? Do I have to attend live?
I don't live in the UK. Will this work for me?
Will I get to connect with the other women?
What happens after the 21 days? Do I lose everything?
Is there a guarantee? Can I get a refund?
What if I fall behind?
Will there be another round?
/ Last call · Doors close Monday 16 November
You can keep thinking about it.
Or you can find out.
A month from now you'll either have a plan you're excited about and the evidence that it works, or you'll be having the same Sunday night conversation with yourself that you had last week. That's the choice, really.
You don't need a five-year plan. You don't need to have it all worked out, or to quit anything tomorrow. You just need your next right move, and 21 days to find it with me and hundreds of women doing the same.
I'm ready for my next move
/ P.S. If you only read one thing
I know what it's like to want something to change and to feel guilty for wanting it. To do the sums at midnight and decide it's too risky. To think you've decided, then wake up unsure again.
That's not indecision. That's what it feels like to care about your family and about yourself at the same time, with no plan for holding both.
Three weeks from now you could have that plan. I'd love to build it with you.
Zoe x
Get in
© 2026 Motherkind · Terms · Privacy
